Sales in HR

with HRedu HUB & ScaleUp

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Master win-win strategies for HR and recruitment!

Who will benefit?

HR professionals
Business leaders and executives
HR managers and directors
Talent acquisition and retention specialists
Recruitment teams
Professionals interested in HR and sales
Hiring managers
HR Business Partners

What Makes This Course a Valuable Investment For You?

14 hours to master sales strategies for better HR results.
7 in-depth sessions to apply sales strategies to your HR processes.
2 qualified trainers with real-world experience in Sales and HR.
Short consultation with Ani Meruzhan Margaryan and Puzant Megeurditjian on applying sales strategies to your HR process.
Magnus and ScaleUp’s methods for integrating negotiation and sales techniques into HR and recruitment to drive better hiring results.
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Syllabus

Lesson 1 |  Sales and HR crossroad
  • Introduction to the workshop and the facilitators
  • Sales vs. HR: The similarities between sales and HR functions
  • Why does HR need sales skills? 
  • HR sales mindset: what do we sell and to who?
  • Icebreaker game
Lesson 2 | Sales fundamentals for HR professionals
  • Sales concepts and types ( B2B vs. B2C, inbound vs. outbound)
  • Company knowledge and understanding how HR offerings are "sold" to candidates and employees
  • Understanding the sales funnel and how to apply it to Recruitment 
  • Lead generation and prospecting for Recruitment professionals 
  • Sales communication techniques that should be applied to HR conversations.
Lesson 3 | EVP as a valuable tool for sales
  • Creating and using compelling EVP that appeals to top candidates
  •  Communicating EVP through different channels (job postings, interviews, social media)
  • Aligning company values and culture with candidates' needs and motivations
Lesson 4 | Negotiation and persuasion 
  • Negotiation techniques 
  • Persuasion strategies for closing candidates
  • Practice | Hands-on negotiation & persuasion exercises for HR & Recruitment.
Lesson 5 | Sales techniques for effective interviewing
  • Sales-based interviewing techniques (open-ended questions, used for pain points)
  • Building rapport and trust through active listening
  • Practice | Hands-on negotiation & persuasion exercises for Recruitment.
Lesson 6 | Networking as a long-term sales technique
  • The value of networking in recruitment and HR sales
  • Building and maintaining professional relationships with industry professionals and candidates
  • Techniques for developing team members into "salespeople" for HR (coaching, training)
Lesson 7 |  Performance metrics & evaluating success
  • Key performance indicators (KPIs) for recruitment success (time to hire, cost per hire, candidate satisfaction)
  • Evaluating the effectiveness of sales-driven HR strategies (candidate conversion rates, offer acceptance rates)
  • Using data to refine and improve recruitment strategies.
Have questions?
‍Eliz, the course Project Manager, is here for information.

Trainers

trainer image
Ani Meruzhan Margaryan
CEO | Magnus HR; HR Lead | Joomag; MBA; Lecturer | YSU | 10+ years of experience in HRM
Puzant Megeurditjianan
CEO & Founder | ScaleUP; Sales and Leadership trainer | 10 years of experience in Sales
Want to meet experts and get ongoing guidance?
Reserve your spot now! 

Any Questions?

How long will the workshop last?

The workshop runs for 7 days.

Is the course online or offline?

All sessions take place in person (offline).

What is the course fee?

The participation fee is 99,000 AMD, with a 10% discount available for HRedu HUB Alumni. Flexible payment options are offered.

  • One-time payment: Pay in full upfront
  • Scheduled payments: Spread out payments over the course duration.
What’s the teaching language?

All instruction and materials are provided in Armenian.

Do I need any prior experience to join?

No prior experience in sales or HR is required to join this course. While the workshop is designed for HR professionals and recruiters, it’s suitable for anyone interested in learning how sales techniques can enhance recruitment.

What if I'm dissatisfied with the course?

Your satisfaction matters. We conduct two surveys to gather feedback, and we will also speak with you directly to address any concerns and if you are not satisfied with the results, we offer a 100% refund on your course fees.

Will I get a certificate after finishing the course?

Yes, upon successful completion of the course, you will receive a dual certification from HRedu HUB and ScaleUp, recognizing your proficiency in applying sales techniques to HR and recruitment.

Limited-Time Offer!
12
days
:
07
hours
:
00
mins
Flexible payments plans available!
Register now!